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Backyard Productions has returned from 24 hours of pain to be recognised as one of the top five adverts entered in HYPtv’s 24-hour ad challenge (in association with Johnnie Oddball, M&C Saatchi and the ICA.)
BYP was selected as one of 20 teams (from 400 applications) to take part. The task (revealed in the first hour) was to create an advert for the Institute of Contemporary Arts (ICA), London, on the theme of “Now”, completed within 24 hours of the briefing on the 7th November.
Filming on the South Bank, in China Town and Soho, team 2 placed a large gift box wrapped in a bow, symbolising the concept of now, to capture the public’s interaction with it. “The aim was to see people walking past the box, with the inference that most people are too busy to seize the moment,” explained Ed Hollingsbee, Creative Director.
The Judging panel were Alan Yentob (Creative Director of the BBC), Graham Fink (Creative Director M&C Saatchi), Designer Peter Saville, Sophie Fiennes and Patrick Burgogne (Editor of Creative Review).
The success was a welcome surprise. “We’ve always been more than just about fan-films,” says Executive Bully Darren Scales, ”but with help from our attached experts, Steve and Nyall, this time we have really pushed ourselves to be truly creative.”
This is Backyard Productions first finished project in HD. The start of a new era! A big well done to the BYP team!
See a more detailed account here
Here’s an expanded account of the 24 hour ad challenge experience.
On the morning of the 7th November 2009, the team did not know what to expect. This was going to be one of biggest challenges they had ever faced: to make a 60-second advert on a unknown theme in just 24 hours…
The competition was organised by Johnnie Oddball, the loveable eclectic with his famous ten rules of guerrilla filmmaking. Four years since first conceived, the competition began: make an advert for the Institute of Contemporary Arts (ICA) on the theme of “now”.
“Now”
Pre-planning was paramount. They had arranged to use Johnnie’s Movieum as a base, but with no idea what for. Peter managed to get a permit to film at Canary Wharf, which Darren trumped by making arrangements for a helicopter. In the end, they never went to Canary Wharf, needed no helicopter and actually spent less than three hours at the Movieum.
As the briefing closed, there was an explosion of people onto Golden Square. Some went off immediately and others huddled into groups among the benches. Team 2 took a different approach and stayed in the building mulling. First they had to define now.
Peter and Kevin went to find a book called “Now”. Kenny, of the Philosophy department at Foyles took them on a journey through now and Peter texted it back. Matt, Ash and Josh went out to ask people ‘what is now’ and film them doing something spontaneous. Once the concept was finalised, not much time was left. Runners were dispatched to get a large white gift box. Having picked up red ribbon from a shop that Caroline knew, Peter retrieved the cardboard from a skip on a side street.
“60 seconds in 24 hours”
They moved on to the Movieum. Ed, Caroline, Steve and Nyall got to work on building the box, as the rest tried to borrow what they could from Johnnie. They had to work fast as it was already three and the November dusk was closing in. It was clear they needed a back-up.
Peter and Kevin were sent through the labyrinthine corridors lined with everything from storm troopers to giant spray cans to get some props for a mad professor sketch. Josh and Mark worked on getting the script together, and with the help of Johnnie and the resourceful Joanne they found a flip chart and collection of old-fashioned jackets which Peter tried on. But they were not needed, as the rest were ready to go.
They headed out towards the South Bank to find the right place for the box of now. It was positioned on the lively promenade and they waited to see what happened. Most people, wrapped up against the winter, rushed straight past. Those that even noticed were unaware of the man facing the other way, crouched behind a low wall, cradling a rather large TV camera. Ashley filmed the HD, Josh recorded sound samples and Ed did the time lapse. At one point he was standing on his own with the camera on the floor in front of him, yet strangely inconspicuous.
“The Present is Now”
Not everyone was oblivious to the huge white box on the quickly darkening streets. Once, Darren had to maintain a conversation with security so they could shoot what was needed. And he does not do small talk. Some touched it, some picked it up and some kicked it. Nyall had to call out to stop three women sitting on it and Ed had to stop a man taking it away altogether; it made the final cut.
As night fell, they needed to find light, but they found the perfect spot, against a dark background of feet. The box visited the entrance to Chinatown, a staircase, a lift, a busy street corner in Soho and a West End theatre, taking the tube to get there. Matt meticulously tweeted on its journey.
Back at base, it was time for post production. There seemed to be discussions going on in every room along the corridor all night as everyone got coffee’d up, punctuated by Josh’s time signal.
“Three hours to go!”
There were screens everywhere, for reviewing dailies, time lapse and music. Mark reviewed samples and took on Nyall’s suggestion to tweak one. As the night wore on and coffee turned into beer, two and half hours of stock became 60 seconds. Steve and Nyall worked with Ed on wording and Darren put it all together.
“Don’t Pass it By”
The morning after, they took the tube, now boxless, to the ICA to see all entries screened. In a room stuffed with insomnia, each entry was played in turn, with the Backyard present shown second. It was interesting to see how many different interpretations there were. One team was having technical problems, but there was consensus throughout the room that if it could be shown, it should be shown and it was.
When the judges went up on the stage to announce the short list there was bleary-eyed tension in the stalls. They read out the first number:
“Team 2. The Present”
They all breathed in and tension heightened. They had made it to the final five. Would it win? Could it win? As the judges mentioned it was something less conventional, a static image, they knew it wasn’t them and the tension released. The judges had unanimously decided on Team 13.
Their version showed a single shot of man staring into the city nightscape, the lights of passing cars subtly reflected on his face, before he breathed in and the logo was displayed. Everyone applauded, they explained their inspiration, and when it was all over, they went to home to bed.
By Kevin Harper
Ready, steady, go… Backyard Productions has been selected to take part in HYPTv’s 24-hour ad challenge on 7th-8th November.
Out of a list of 200 applicants, Backyard Productions has been selected as one of 20 teams to take part in a 24-hour ad challenge on 7th-8th November organised by M&C Saatchi, HYPTv, ICA and Johnnie Oddball of The Movieum in London.
The winning advertisement will be shown at the Institute of Contemporary Arts (ICA) for eight weeks. Just by being selected to take part, our work will be reviewed by big names such as Alan Yentob (BBC), Graham Fink (M&C Saatchi), Peter Saville (designer) and Patrick Burgogne (Creative Review). Being only 60 seconds, it will probably be our shortest work yet!
Each filmmaking team of up to six is paired with an advertising duo, and given their brief by 10am on Saturday. Both teams then work together to create a concept for, film and produce their 60-second ad, to be submitted by 10am the next day.
HYPTv 24-hour Ad Competition
M&C Saatchi
ICA
Movieum
Creative Review
30 minute documentary about fanfilms, made by Darren Scales of Backyard Productions. Featuring clips from Star Wars the Emperor’s New Clones, The world’s finest and interviews from BBC, Sky News and Channel 4 professionals.
A 60 minute, real documentary of the making of TENCLO has been completed and uploaded to YouTube for your viewing pleasure! Please take a few (well, 60) moments to check it out!
It follows the entire ordeal, from building sets, filming, drawing lightsabres and finally the night of the premiere…
At last, FANFILMS – What are they all about?… has been released!!!
As part of his Masters Degree in Media Production, BYP’s Executive Bully, Darren Scales, has produced a unique 30 minute documentary on Fanfilms. Darren has interviewed fanfilm makers, professionals from the creative industry and media academics. Darren explores the world of fanfilm making, why people do it and what it is that drives the media’s interest in it. With some colourful and personal accounts from those involved in making fanfilms, including The Emperor’s New Clones, this documentary will appeal to all!
Check out the documentary’s page to watch the whole 30 minutes
Here are some photos from our recent trip to Tunisia, in search of Star Wars locations. [Read more]
As part of his Masters Degree in Media Production, BYP’s Executive Bully, Darren Scales has produced a unique 30 minute documentary on Fanfilms. Darren has interviewed fanfilm makers, professionals from the Creative Industry and Media Academics. Darren explores the world of fanfilm making, why people do it and what is the Media’s interest in it? With some colourful and personal accounts from those involved in fanfilms inlcuding The Emperor’s New Clones, this documentary will appeal to all!
“Fanfilms – what are they all about?” is set for release in September 2008 on the BYP website!
Yes, finally after years (and I mean YEARS) of nagging, Ed has (with a little help from his new padawan Matt) updated the website!
Now you will be able to view our films, photos, blogs and features with just a few clicks. What more, is now YOU can get involved too! bypuk.com is all about the amateur filmmaking and fanfilm community! So if you want to comment, login or simply look at how we made our films, this is the place!
There is still some work to do, but Ed and Matt are working flat out, well not quite flat out, more like working hard, well not that hard, Ed and Matt said they might do a bit more to the site soon. Well actually Darren the Executive Bully told them to do some more soon.
Anyway, keep coming back or better still subscribe to our mailing list or click on the RSS feed on the top right of our home page and we will tell you when the site has been updated!
Enjoy the site!
Several members of the BYP team enjoyed a trip of a lifetime to Tunisia this April to visit all the Star Wars locations in sunny (and sandy) Tunisia. A great adventure was had by all and we brought back hundreds (nay, thousands) pictures of sets featured in many different parts of the Star Wars saga. Sadly, many of the sets are in a desperate state of decay.
Not to mention, of course the memories we have of a great trip, which was organised as part of Finding the Force (aka Darren’s Damn Fool Idealistic Crusade). From sunsets overlooking the Ben Kenobi house on Djerba, to hair raising night-time multi-hundred mile car journeys on Tunisia’s “interesting” roads.
I’ve been a bit slow on the photos front, but hope to have some processed and ready to upload very soon, and no doubt, Darren will want a Finding the Force locations calendar for 2009!
